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Three Things We Know About Engaging Millennials in Your Cause
I’ve studied how millennials engage with nonprofits and social causes for more than 10 years—a decade in which young leaders have revolutionized cause engagement. The way young America today approaches injustices is unlike that of their parents’ genera …
Some Say Fundraising Is Just Sales: They’re Wrong!
Early in my 30-plus year career in the philanthropic arena, I was looking for a major gifts officer for a reproductive health clinic in Los Angeles. Of the many résumés I received, one was from a candidate with ten years of solid experience—but for eig …
Fundraising for “Friends of” Organizations
As a lifelong animal lover and longtime advocate, I knew I liked the sound of a nonprofit called “Friends of Oakland Animal Services”—after all, I live in Oakland and I love animals! Sold, right? But while I figured this was an organization I’d likely …
Why You May Need to Delete Half of Your Email List
When Facebook changes its news feed algorithms, it’s all nonprofit communicators talk about. But much more important changes are underway elsewhere: Over the last few years, big email providers like Gmail, Outlook, and Yahoo! have been changing the lin …
Finding Your Voice As a Nonprofit
In these tumultuous political times, the nonprofit community has started asking important questions: What is our responsibility to speak out on behalf of our staff, clients, and community? How do we advocate for them without violating our 501(c)(3) sta …
Lide Haiti: Helping women and girls help Haiti
“I would like to see the girls become the leaders of their communities. This is what will bring real change to Haiti, and this will be the fulfillment of my dream.” – Soeurette Rigodon, Deputy Director Founded five years ago by actor Rainn Wilso …
Branching out: Raising more dollars by understanding donors’ differences
With so many worthy non-profit causes nationwide all competing for donations, how can your organization reach and engage philanthropists? The answer is twofold: broaden your fundraising tactics to be more inclusive of multigenerational giving while emp …
First-Person Nonprofit: Making the Case (Statement!)
Alice Rossignol is a development writer and editor for The Nature Conservancy. Here she puts her pen to paper about a big professional first. She decided to leap or maybe she got pushed. Either way, a story we need to hear again and again! …
What kind of avocado do you want to see?
As we get ready to welcome our new guest editor, we want to hear from you! What kind of avocado do you want to see? Let’s face it, sometimes running a nonprofit can feel about as easy as folding a fitted sheet, but here at Blue Avocado, w …
Promoting a Worthy Cause? Don’t Miss These Six Ideas for Getting Exposure for Your Nonprofit
Do you work in marketing and communications at a nonprofit organization? Are you in charge of promoting your nonprofit? Do you need new, effective ideas that will bring more attention to your worthy cause? If you are ready to boost exposure for …
