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Lobbying & Advocacy: Five Reasons to Get Off the Sidelines
Nonprofits are often told they need to do more with less. This isn’t going to be one of those tropes; in fact, my goal is for you to see that you are already doing advocacy work, whether you call it that or not. Nonprofits, by thei …
NextGen Nexus: How to Build an Engagement Pathway for Millennials
What do Millenials view as “social change” and, more importantly, do they believe any of the actions they take—from giving or volunteering, to voting and activism—make more of an impact than others? More importantly, how can you use this information to …
Win Back Your Lapsed Donors: 3 Effective Strategies
Your nonprofit knows that every one of your donors is important to helping you continue your good work and achieve your mission. As soon as they’ve made their first gifts, hopefully you work hard to build your relationships with each of them, but that’ …
NextGen Nexus: The New Face of Philanthropy, Courtesy of Young America
I am often warning nonprofits looking to engage young people against putting too much emphasis on giving and social media. Research I have led has shown—and continues to show—that while your next generation of supporters donate and use social media to …
3 Online Fundraising Tips for Small Nonprofits
There’s regular fundraising, and then there’s small shop fundraising. Raising money when you’re limited to a very small fundraising staff presents some unique obstacles that aren’t typically faced by larger organizations. Thankfully, online fundraising …
Three Things We Know About Engaging Millennials in Your Cause
I’ve studied how millennials engage with nonprofits and social causes for more than 10 years—a decade in which young leaders have revolutionized cause engagement. The way young America today approaches injustices is unlike that of their parents’ genera …
Some Say Fundraising Is Just Sales: They’re Wrong!
Early in my 30-plus year career in the philanthropic arena, I was looking for a major gifts officer for a reproductive health clinic in Los Angeles. Of the many résumés I received, one was from a candidate with ten years of solid experience—but for eig …
Fundraising for “Friends of” Organizations
Work your advantages as a “Friend of,” and your fundraising efforts will have you feeling like the cat’s pajamas!
Why You May Need to Delete Half of Your Email List
When Facebook changes its news feed algorithms, it’s all nonprofit communicators talk about. But much more important changes are underway elsewhere: Over the last few years, big email providers like Gmail, Outlook, and Yahoo! have been changing the lin …
Finding Your Voice As a Nonprofit
In these tumultuous political times, the nonprofit community has started asking important questions: What is our responsibility to speak out on behalf of our staff, clients, and community? How do we advocate for them without violating our 501(c)(3) sta …
