Marketing and Communications
Successful storytelling, engagement, and outreach is essential for a nonprofit organizations. Explore the art and science of effectively conveying your nonprofit’s mission, connecting with your audience, and amplifying your impact through strategic marketing and communication strategies.
A Peek Inside the Millennial Mind
How do you engage millennials in your nonprofit? Here’s a peek into the millennial mind when it comes to social change efforts.
Lobbying & Advocacy: Five Reasons to Get Off the Sidelines
Is lobbying a dirty word in your nonprofit? It shouldn’t be. How you’re already doing advocacy work and how critical it is to your mission.
How to Build an Engagement Pathway for Millennials
Effective nonprofits begin relationships by making emotional connections. The key to growth is to continue to deepen that connection.
Win Back Your Lapsed Donors: 3 Effective Strategies
Motivate lapsed donors to resume their support for your nonprofit with strategies that make it easy for them to give and stay updated on your progress.
NextGen Nexus: The New Face of Philanthropy, Courtesy of Young America
Nonprofits must speak directly and authentically to Young America’s beliefs to have any hope of converting them to highly active supporters.
3 Online Fundraising Tips for Small Nonprofits
How to use digital fundraising tools to ease your nonprofit’s workload and raise more money in the process.
3 Things We Know About Engaging Millennials in Your Nonprofit’s Cause
Millennials trust people like themselves more than nonprofits, government, and business. They want to improve the world.
Some Say Fundraising Is Just Sales: They’re Wrong!
You need belief in your organization’s ability to make an impact; belief in those your organization serves; and belief in the funder and their desire to create change in partnership with your organization.
Fundraising for “Friends of” Organizations
Work your advantages as a “Friend of,” and your fundraising efforts will have you feeling like the cat’s pajamas!
Why You May Need to Delete Half of Your Nonprofit’s Email List
When you first do an email engagement analysis, it’s not unusual to find 30%-50% of your list is unengaged.