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Perfect Together: How to Access Community Television for Your Nonprofit
Learn how nonprofits can work with public, educational, or governmental TV stations to raise visibility and get the word out about their great work.
Identifying and Mitigating Nonprofit Risk with a Six-Step Crisis Communication Plan
Nonprofit leaders must be proactive in identifying risks, take steps to prevent them, and be prepared with a communications plan in the event of a crisis.
Communicating with Donors During a Maelstrom: Practical Wisdom on When, What, Who, How, and How Often
The Covid-19 virus has upended every facet of our lives. For those of us in the nonprofit community, that has meant closing our facilities and offices, disrupting our delivery of services, and ceasing our communications with donors— Wait a minute! Whi …
Make the Move! Tips for Migrating Your In-Person Event Online
It has been an unprecedented few weeks. The impact of Covid-19 has taken many of us by surprise—with a serious ripple effect for nonprofits with plans for in-person conferences and trainings. As you contemplate the scary scenario of transitioning quick …
NextGen Nexus: Moving Beyond Awareness
So many causes ask me the same question: How do we build awareness about our issue among young Americans? In the conversations that follow, I often help nonprofits refine their thinking to focus on an even more important consideration: …
NextGen Nexus: Election Year Messages Nonprofits Can Use
As national elections drawn near, many are looking at data and wondering: what will it take to get Generation Z (Gen Z), young Americans born after 1996 just after the Millennials, into the voting booth? Research indicates they’re as excited to …
Preaching the Gospel of Marketing Automation
Churches have successfully used updated, technology-enabled strategies to reach out to members; nonprofits can do the same with these helpful tips! Similar to most small nonprofits, churches are based in community. Members of the congregation wa …
3 Tips & Tools for Better Peer-to-Peer Fundraising
Peer-to-peer fundraising is a crowdfunding strategy that empowers individuals to raise money on behalf of a worthy cause. Fundraisers have their own customized donation pages where their friends and family can donate to your nonprofit. …
NextGen Nexus: Empowerment as the Key to Engaging Youth
I recently had the chance to lead new research on generational messaging related to voting. Our big takeaway: empowerment is key to participation, plus it also influences giving and other key types of engagement nonprofits seek from younger generations …
NextGen Nexus: A Peek Inside the Millennial Mind
What if you could have a young person sit in front of your board and authentically share their viewpoint about your social issue and cause? What would they say, and how can you learn from it to better engage the next generation of …
