Marketing and Communications
Successful storytelling, engagement, and outreach is essential for a nonprofit organizations. Explore the art and science of effectively conveying your nonprofit’s mission, connecting with your audience, and amplifying your impact through strategic marketing and communication strategies.
Stick With Old Media: Not Cool But it Works
In the age of social media, Holly Minch dares to defy the Twitter evangelists and make the case for the power of traditional print and radio.
America’s Dirtiest Job: Nonprofit Telemarketer?
Should telemarketers really be despised? Blue Avocado readers share their experiences making telemarketing calls for their nonprofits.
Eight Strategic Mistakes with Memberships
Eight strategic errors nonprofit organizations often make that stand in the way of “smart growth” in their membership numbers.
Nonprofits and Copyrights: What You Need to Know
Copyright attorney Kate Spelman shares how your nonprofit can protect its original material and ensure you’re not improperly using someone else’s material.
How I Raised $1,000 on Facebook Without Breaking a Sweat
Nelson Layag shares how he was able to utilize social media features to raise money to support organizations in his community.
The Secret to a High Impact Annual Report
There are only four things people look at in a nonprofit’s annual report. Focus on what people actually read.
Nonprofit Email Sign-Offs
Blue Avocado readers share their ways of signing off on nonprofit emails. The consensus is quick, and in keeping with the tone of the email.
Nonprofits and the Media
Examining the intertwined relationship between nonprofits and the media.