by Jack Elkins on September 20, 2021
Categories: Current Issue| Leadership and Management
Topic Tags: Strategic Planning
The gala attendance for your nonprofit is down, year over year. So, you ask, How can we fix our gala attendance? Naturally, this leads to ideas to make the gala snazzier. However, that doesn’t actually solve the shrinking attendance problem. Instead, ask yourself this: What was the goal of the gala? Was it fundraising, awareness, movement building? What if you had multiple goals? By asking goal-oriented questions, you will come up with better ways to achieve the desired outcome. How This Approach Works First, let’s acknowledge most of us are really good at seeing the problem. However, …
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