You are browsing: Marketing and Communications
Eight Strategic Mistakes with Memberships
If you have members (whether those members fit the legal definition of member or not), chances are you’re making at least one of these strategic mistakes identified by Ellis Robinson. With striking clarity she points the way not only to bui …
Nonprofits and Copyrights: What You Need to Know
There are two things to worry about with copyrights: protecting original material that your organization has created, and making sure that your organization isn’t improperly using material that someone else owns. Blue Avocado asked copyright attorney K …
How I Raised $1,000 on Facebook Without Breaking a Sweat
We at Blue Avocado want to encourage people to make use of Facebook, LinkedIn and other social networking sites as more ways to support our communities. At the same time, there’s so much hype about these sites that we also want to demystify them and te …
The Secret to a High Impact Annual Report
We nonprofits often put a great deal of time and effort into our annual reports, especially compared with how briefly most recipients will look at them. “The annual report is a comic book,” a nonprofit executive once told me. “Th …
Nonprofit Email Sign-Offs
Dozens of Blue Avocado readers gave our writer Keiko Rosenstiel a lot to work with: After hearing from so many Blue Avocado readers what is the right way to sign off on a nonprofit email, I’ve come to the conclusion that there is none! It’s a pe …
