Marketing and Communications
Elevate your nonprofit marketing strategy with practical advice and expert insights on a wide range of marketing and communications topics.
From branding and messaging to social media and public relations, discover the resources you need to effectively reach your audience and drive impact.
Some Say Fundraising Is Just Sales: They’re Wrong!
You need belief in your organization’s ability to make an impact; belief in those your organization serves; and belief in the funder and their desire to create change in partnership with your organization.
Fundraising for “Friends of” Organizations
Work your advantages as a “Friend of,” and your fundraising efforts will have you feeling like the cat’s pajamas!
Why You May Need to Delete Half of Your Nonprofit’s Email List
When you first do an email engagement analysis, it’s not unusual to find 30%-50% of your list is unengaged.
Finding Your Voice As a Nonprofit
The nonprofit community is asking important questions: What is our responsibility to speak out on behalf of our staff, clients, and community?
Lide Haiti: Helping women and girls help Haiti
The Lidè Foundation provides instruction in the arts and literacy to over 550 adolescent girls at a dozen locations in rural Haiti.
Branching out: Raising more dollars by understanding donors’ differences
Broaden your fundraising tactics to be more inclusive of multigenerational giving. Employ technology to save time and resources.
First-Person Nonprofit: Making the Case (Statement!)
Alice Rossignol puts her pen to paper about a big professional first. She decided to leap – or maybe she got pushed.
Promoting a Worthy Cause? Don’t Miss These Six Ideas for Getting Exposure for Your Nonprofit
Ready to boost exposure for your work? Here’s six promotion ideas that should help get exposure for your nonprofit.
How to Schedule a Nonprofit Meeting: Point of Vu
Humor columnist Vu Le comments on the joys of meeting scheduling with The Official Rules for Scheduling Nonprofit Meetings.
How To Use Text Messaging for Nonprofit Outreach
Doug Plank of MobileCause explains the benefits of using text messaging to reach people for nonprofit outreach.