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Communicating with Donors During a Maelstrom: Practical Wisdom on When, What, Who, How, and How Often
The Covid-19 virus has upended every facet of our lives. For those of us in the nonprofit community, that has meant closing our facilities and offices, disrupting our delivery of services, and ceasing our communications with donors— Wait a minute! Whi …
NextGen Nexus: Moving Beyond Awareness
So many causes ask me the same question: How do we build awareness about our issue among young Americans? In the conversations that follow, I often help nonprofits refine their thinking to focus on an even more important consideration: …
NextGen Nexus: Election Year Messages Nonprofits Can Use
As national elections drawn near, many are looking at data and wondering: what will it take to get Generation Z (Gen Z), young Americans born after 1996 just after the Millennials, into the voting booth? Research indicates they’re as excited to …
NextGen Nexus: Empowerment as the Key to Engaging Youth
I recently had the chance to lead new research on generational messaging related to voting. Our big takeaway: empowerment is key to participation, plus it also influences giving and other key types of engagement nonprofits seek from younger generations …
