Video: Talking About Your Nonprofit On Camera: What to Say and How To Say It
You don’t need a script to be powerful. Learn how to use natural body language and simple home-studio setups to share your nonprofit’s impact with sincerity and clarity.
Recording a video for your nonprofit doesn’t require a Hollywood budget or a teleprompter. In this video, we break down how to ditch the script and speak with genuine passion. Learn the essential “soft skills” of nonprofit storytelling: from camera eye contact and body language to setting up a clean, professional DIY studio at your desk.
Key takeaways include:
- Why “perfect” is the enemy of authentic connection.
- Pacing your speech to ensure your mission actually “lands.”
- Simple lighting and background tips for self-recording.
You might also like:
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- Nonprofit Rebranding Strategies: Five Steps to Achieving a Successful Nonprofit Rebrand
- 8 Easy Ways to Grab More Attention for Your Small Nonprofit
- Five Signs Your Nonprofit is Ready to Reach a Bigger Community
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About the Author
Sheila Fortson is a communications and marketing executive with extensive experience leading brand, reputation, and strategic communications initiatives across for-profit and nonprofit sectors. She began her career in television news reporting before transitioning into corporate communications leadership, where she has advised senior executives and organizations on messaging, media engagement, and executive presence.
Fortson currently serves as Chief Marketing and Communications Officer for Clarke Schools for Hearing and Speech, a national organization operating across multiple U.S. locations at the intersection of healthcare, insurance, education, and medical device technology.
She holds a BA in Broadcast Journalism from Temple University and an MS in Global Strategic Communications from Florida International University, along with executive certifications from The Wharton School of the University of Pennsylvania and Harvard University.
Linked In Profile: Linkedin.com/in/SheilaFortson
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