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Preaching the Gospel of Marketing Automation
Churches have successfully used updated, technology-enabled strategies to reach out to members; nonprofits can do the same with these helpful tips! Similar to most small nonprofits, churches are based in community. Members of the congregation wa …
3 Tips & Tools for Better Peer-to-Peer Fundraising
Peer-to-peer fundraising is a crowdfunding strategy that empowers individuals to raise money on behalf of a worthy cause. Fundraisers have their own customized donation pages where their friends and family can donate to your nonprofit. …
Funder’s Corner: The Grateful Donor
Cultivating a long-lasting relationship with donors is often top of mind for nonprofit leaders and a popular topic in this and other publications. But when I read articles about how to attract and retain donors, I am …
How to Cultivate Big Donors with a Small Staff
Time is the most precious commodity in fundraising, especially when you are leading or part of a small but mighty development team. Knowing where to best invest your fundraising time is critical to success, yet it can be one of the hardest aspects of s …
Win Back Your Lapsed Donors: 3 Effective Strategies
Your nonprofit knows that every one of your donors is important to helping you continue your good work and achieve your mission. As soon as they’ve made their first gifts, hopefully you work hard to build your relationships with each of them, but that’ …
3 Online Fundraising Tips for Small Nonprofits
There’s regular fundraising, and then there’s small shop fundraising. Raising money when you’re limited to a very small fundraising staff presents some unique obstacles that aren’t typically faced by larger organizations. Thankfully, online fundraising …
Some Say Fundraising Is Just Sales: They’re Wrong!
Early in my 30-plus year career in the philanthropic arena, I was looking for a major gifts officer for a reproductive health clinic in Los Angeles. Of the many résumés I received, one was from a candidate with ten years of solid experience—but for eig …
Fundraising for “Friends of” Organizations
As a lifelong animal lover and longtime advocate, I knew I liked the sound of a nonprofit called “Friends of Oakland Animal Services”—after all, I live in Oakland and I love animals! Sold, right? But while I figured this was an organization I’d likely …
In-Kind Fundraising: A Great Way to Expand Your Budget
You’re desperate. You’re planning a fundraising event but don’t have the funds to book a venue or a caterer. So what do you do? First, breathe! Then, start thinking about options for support in a new way. The truth is, often your problem is actually an …
Succeeding When You’re Small: Lessons Learned from DonorsChoose.org
Although the Blue Avocado audience consists of community-based organizations, we can still learn from the experience of those who started a nonprofit out of their basement and grew to be nationally recognized leaders in the field. DonorsChoose.org is o …
