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A Case Study on Building a Nonprofit Donor Campaign
A case study that shows how valuable hard and soft data can be used to turn around declining contributions, and build stronger relationships with donors.
Still Publishing Donor Names? Ditch the List
“We nonprofits often put a great deal of time and effort into our annual reports, especially compared with how briefly most recipients will look at them,” begins the Blue Avocado article, The Secret to a High Impact Annual Report. “Rather than s …
How to Give Feedback to Your Funders—Especially When It’s Hard
Nonprofits can empower themselves to speak out. In 2014, the National Committee for Responsive Philanthropy (NCRP) launched an innovative initiative called Philamplify, which evolved into Power Moves. It promoted open, honest feedback to challenge the …
Investing in Relationships with Donors: 5 Phases of Securing a Major Gift
Whether your organization considers $500 or $5,000 a major gift, you must take the time to invest in building a relationship with the prospective donor. If you have not started to build those relationships, the time is now. Major gifts are not just for …
Communicating with Donors During a Maelstrom: Practical Wisdom on When, What, Who, How, and How Often
The Covid-19 virus has upended every facet of our lives. For those of us in the nonprofit community, that has meant closing our facilities and offices, disrupting our delivery of services, and ceasing our communications with donors— Wait a minute! Whi …
4 Tips for Sustaining and Managing Donors
Donors are the life source for nonprofits. Sustaining them for long periods of time is the best way to increase your revenue. After all, it’s much easier (and less expensive) to retain donors than it is to acquire new supporters. In fact, if nonprofits …
Donor-Centric Budgeting & Reporting: Top 6 Tips
“Pledge now and get an attractive station tote bag!” Sound familiar? The nonprofit industry I’ve been immersed in for nearly my entire career—public media—is among the most famous for taking a relatively transactional approach to fundraising. While eve …
Preaching the Gospel of Marketing Automation
Churches have successfully used updated, technology-enabled strategies to reach out to members; nonprofits can do the same with these helpful tips! Similar to most small nonprofits, churches are based in community. Members of the congregation wa …
3 Tips & Tools for Better Peer-to-Peer Fundraising
Peer-to-peer fundraising is a crowdfunding strategy that empowers individuals to raise money on behalf of a worthy cause. Fundraisers have their own customized donation pages where their friends and family can donate to your nonprofit. …
Funder’s Corner: The Grateful Donor
How are you motivating donors? Pamela Davis shares her perspective as a grateful donor on what motivates her to give (and what doesn’t).
