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4 Tips for Sustaining and Managing Donors
Donors are the life source for nonprofits. Sustaining them for long periods of time is the best way to increase your revenue. After all, it’s much easier (and less expensive) to retain donors than it is to acquire new supporters. In fact, if nonprofits …
Donor-Centric Budgeting & Reporting: Top 6 Tips
“Pledge now and get an attractive station tote bag!” Sound familiar? The nonprofit industry I’ve been immersed in for nearly my entire career—public media—is among the most famous for taking a relatively transactional approach to fundraising. While eve …
Preaching the Gospel of Marketing Automation
Churches have successfully used updated, technology-enabled strategies to reach out to members; nonprofits can do the same with these helpful tips! Similar to most small nonprofits, churches are based in community. Members of the congregation wa …
3 Tips & Tools for Better Peer-to-Peer Fundraising
Peer-to-peer fundraising is a crowdfunding strategy that empowers individuals to raise money on behalf of a worthy cause. Fundraisers have their own customized donation pages where their friends and family can donate to your nonprofit. …
Funder’s Corner: The Grateful Donor
Cultivating a long-lasting relationship with donors is often top of mind for nonprofit leaders and a popular topic in this and other publications. But when I read articles about how to attract and retain donors, I am …
How to Cultivate Big Donors with a Small Staff
Time is the most precious commodity in fundraising, especially when you are leading or part of a small but mighty development team. Knowing where to best invest your fundraising time is critical to success, yet it can be one of the hardest aspects of s …
Win Back Your Lapsed Donors: 3 Effective Strategies
Your nonprofit knows that every one of your donors is important to helping you continue your good work and achieve your mission. As soon as they’ve made their first gifts, hopefully you work hard to build your relationships with each of them, but that’ …
3 Online Fundraising Tips for Small Nonprofits
There’s regular fundraising, and then there’s small shop fundraising. Raising money when you’re limited to a very small fundraising staff presents some unique obstacles that aren’t typically faced by larger organizations. Thankfully, online fundraising …
Some Say Fundraising Is Just Sales: They’re Wrong!
Early in my 30-plus year career in the philanthropic arena, I was looking for a major gifts officer for a reproductive health clinic in Los Angeles. Of the many résumés I received, one was from a candidate with ten years of solid experience—but for eig …
Fundraising for “Friends of” Organizations
As a lifelong animal lover and longtime advocate, I knew I liked the sound of a nonprofit called “Friends of Oakland Animal Services”—after all, I live in Oakland and I love animals! Sold, right? But while I figured this was an organization I’d likely …
