Jack Elkins is the founder of Sidekick Innovation, a professional development and innovation project firm. Before starting his own company, he was the Director of Innovation for the NBA’s Orlando Magic basketball team where he built the NBA’s first innovation lab. He helps leaders and teams master the most effective ways to innovate and transform into creative collaborators, so they can navigate and conquer their business challenges—together. You can see more at SidekickInnovation.com. Jack lives in Central Florida with his wife and two sons.