Through the Valley of the Shadow of Failure

Cate Steane is the executive director of Family Emergency Shelter Coalition (FESCO), a nonprofit for families between homelessness and a home. With 60 people -- most of them children -- in its care every night, she went through a harrowing organizational crisis and lived to tell her First Person Nonprofit story about it.

Exactly a year ago, I told my board that we were on a path to end the fiscal year with a loss of $137,115, or 11% of the budget. Cuts in our government contracts for services had been brutal; foundations were retrenching in response to their investment losses, and individual donors were bowled over by the recession. Not good news, but we had some reserves and we would somehow muddle through.

But two months later, when I returned from vacation, my accounting manager had some news for me. It turned out that she waited until the end of the year to book our investment losses, accrued mortgage interest expense, and accrued vacation liability. The deficit was likely to be more than twice what we had expected: $355,000. This meant we would completely run out of money -- including all our reserves accumulated over a decade -- in four months. Thud.

A year and a half into my first job as an executive director, it looked like I was going to be presiding over the funeral of an organization that thousands of supporters had entrusted with their time, treasure, and hope for 23 years. An organization that had helped thousands of families move beyond homelessness would close its doors at the height of the worst recession in 70 years. Twenty-five hard-working and committed staff would be out of work.

The board comes up with a plan I don't believe in

As soon as I could pick my soul up off the floor, I notified my board of the situation. I told board members that, to avoid closure, our two choices were: a) to pursue a merger or b) to raise in four months three times as much as we ever had in a single effort. I asked them which path they wanted to choose.

They told me we needed to do both. I thought they were absolutely nuts.

How was I supposed to execute the biggest fundraising drive of the organization's and my life (we don't have any fundraising staff) while handling merger negotiations? What would be the ethical implications of urging our supporters to invest in FESCO while we were simultaneously discussing folding FESCO into some other organization?

My board told me -- convinced me -- that raising money to preserve services for homeless families was ethically consistent with merger inquiries towards the same end. Yup. So I contacted the director of a nearby, well-regarded homeless services provider and the two boards began meeting to discuss the possibility of a merger.

We decided that, to raise about $160,000 in four months, we would try doing a challenge fund. We would ask several of our major individual and foundation donors to put up a challenge fund of $80,000 and then send out a mail appeal to all of our recent, substantial donors stating that all gifts over $100 would be matched from this challenge fund.

Options get even grimmer

I knew I could not go to even FESCO's best friends and ask for large amounts if my message were simply that we were going broke. We needed a plan. So I wrote a four-page Strategy to Stability showing how I believed we could return to good financial health within five years, even with the recession.

In late October, after our board delegations had met three times, the ED of our potential merger partner called me. Although our organizations were well-matched in values, historic roots, and programs, they just could not see a way to make it work financially. Our government and foundation funding sources overlapped too much; we would receive less income from these sources if we merged than we do as separate entities. They had limited experience with community support (85% of their income came from government contracts) and did not trust it as much as we did. There would be no merger.

There were still options, but they were grimmer than before: raise an unprecedented amount of money, eliminate programs, or close down the organization altogether. By this time, I was thankful that my antidepressant prescription was current. I took some comfort in knowing that there was little we could have done differently to prevent this financial calamity. If this was the end, at least it was an honorable one.

Working every angle

As the fall went on, our hopes were buoyed by the enormous success of the Challenge Fund Campaign. We raised $85,000 in challenge funds in less than a month. As soon as the mailing went out for matches, donations came pouring in. Some gave double the largest gift they had ever given before. By the end of December, the campaign had netted about $145,000 -- more than double the amount we had ever raised in a single campaign.

At the same time, we reached out to every government partner that had an investment in FESCO. One city funder, familiar with our history and reputation in the community, reassured us that "FESCO is too beloved to fail." But I can't take that to the bank, I thought.

Another government funder found a way to be more flexible with its funds so that we could use the money for operating expenses rather than capital improvements. The head of that department arranged a meeting with another government agency to help secure a new long-term subsidy that could make our most under-funded project financially sustainable.

The constituency steps up to the plate but it's still not enough

Most of our supporters are people and congregations of modest means. When they learned of our crisis, they all did what they could. Two congregations held benefit concerts for FESCO. Another produced a huge rummage sale that raised more than $5,000. Our clinical supervisor convinced her mothers' group to turn its annual children's clothing and toy sale into a benefit for FESCO.

The crisis deepened in October, when we learned that only one organization in all of Alameda County received a Federal Emergency Shelter Grant, and it was not us. These grants are the backbone of homeless shelter services in California and they were distributed irrationally (Napa County, which has 292 homeless people, received 13.6 times as much, or $2,390, per homeless person compared to Alameda County, which has 4,300 homeless people and received $175 per person). We and other shelters protested loudly and our protests drew press attention.

A concerned citizen -- a retired consultant -- saw the story, in which I was quoted, in his local newspaper. He called me; I gave him a tour of our facilities, he asked a lot of good questions, and then wrote us a check for the largest single contribution we have ever received from a living individual. I was joyfully stunned.

By spring, the tide had begun to turn. Our individual contributions were off the charts. Some new sources of government funding replaced those that had been lost. I started using a new metaphor to describe how we were doing: it was uphill climbing as far as the eye could see, but we weren't rolling downhill anymore. By May, I was able to present the board finance committee with a conservative, balanced budget for the new fiscal year.

In retrospect, three things enabled us to weather this crisis successfully. The first was that we communicated frankly with everyone who cared about our organization. We did not try to hide the crisis. We told everyone where we stood, what we needed from them, and how we planned to return to stability. Telling everyone included taking our case to elected and appointed officials. In response, everyone did what they could to help and, collectively, it was enough.

Second, internally, I communicated copiously and candidly with staff, withheld nothing from the board, and as a result, all of us were able to pull together. Everyone on staff stayed, and the board's leadership was crucial: even their "nutty" plan turned out to be right.

Third, we had a painstakingly-built reputation for excellent services, frugal stewardship, and scrupulous honesty. Thousands of people in the community have volunteered with us over the years and feel a real and important relationship with the organization and our work. We really are too beloved to fail.

Breathing again

For my part, I know that I have accomplished something difficult and important and that I have done it well. It has given me confidence and ambition to see to it that our organization will be there until we achieve our mission to end family homelessness. Yes!

In addition to her role as executive director of the Family Emergency Shelter Coalition in Hayward, California, Cate Steane previously served as director of operations at several Bay Area nonprofits. In her previous professional life, Cate was an attorney. Cate has appeared in public as a costumed superhero. More than once.

See also in Blue Avocado:

Comments (20)

  • I went through something similar. The key thing was having board and staff people that I could really work with. I feel sorry for the ED's who don't have that. Thanks for sharing your story. It reminded me of the pain I went through.

    Aug 04, 2010
  • Anonymous

    I am going through something similar right now, but don't feel I have the board support you seemed to have had. Perhaps I should forward this to them, although then they might get some crazy ideas. Anyway, this is inspiring. Thanks.

    Aug 04, 2010
  • Wow, what a nail-biter! It's so true that transparency about your organization's problems is the only path out of them. The executive directors who keep everything close to the chest in hopes of secretly working out an answer before anyone notices--they usually don't succeed. But the healthiest nonprofits I've seen let everyone know when help is needed--not crying wolf at every turn, but just being forthright and honest about the good/bad/ugly.

    What the writer didn't mention was her own obvious hard work. I'm sure it was harrowing managing a huge fund raising campaign (with no development staff) while simultaneously negotiating a potential merger, but she did it. Hard work alone would not have been enough, but this narrow success couldn't have happened without it.

    Aug 04, 2010
  • Oh my. And super-congratulations on a good ending! You know, as a finance person, I think those "year-end" accounting entries should be made quarterly (and for large organizations, probably monthly). It's a great little "internal control" knowing how much Unused Vacation Payable there is since it is often an un-funded cash outflow when someone leaves. Also, even though you may not be buying and selling investments regularly, it is good for the Board to see the changes in these values--they affect your "bottom line" and you might actually be in "bad" investments. I know some nonprofits can be fairly "relaxed" about accounting standards but it puts them in a vulnerable position. So again, many congratulations and I hope there will be time to tighten up the accounting somewhat.

    Aug 04, 2010
  • We have changed our accounting practices in the manner you describe, so that we have a better sense throughout the year of where we really stand financially. When it comes to finances, the old Holiday Inn ads had it right: the best surprise is no surprise.

    Aug 05, 2010
  • @ Jennifer - thanks for pointing out that Cate's hard work was fundamental to the outcome. As one of the board members who was present at that meeting, participated in the challenge fund and participated in the merger discussions - I had a front row seat. Cate was open, honest, funny, played devil's advocate and was our biggest cheerleader...all at the right time. We all recognize there's plenty of work ahead of us but we're all rowing the oars in the same direction! Thanks Cate - Go FESCO!!!

    Aug 04, 2010
  • I have been a fan of Cate's since first meeting her; her intelligence, commitment and honesty shine through in this article, and when you meet her in person. As a FESCO donor, I could not be more satisfied with my investment. Hooray for the board members and staff who worked in partnership with Cate to weather a tough storm. Leyna Bernstein, Albany, Ca

    Aug 05, 2010
  • Anonymous

    Amazing story. I read real hope in this. We are not in such a place/situation, but it never feels that far off, either. I will fwd. this along. Thank you.

    Aug 05, 2010
  • I knew Cate in both of our previous lives (as attorneys) and am currently involved (as a board member) in a similar story. We're not "out of the woods" yet but things are looking a lot better than they did eighteen months ago. Preparation, perspiration and persistence. And it helps to be surrounded by smart, committed people as well. Karen Kadushin, Pebble Beach, CA.

    Aug 05, 2010
  • Great to hear from you, Karen! I hope you're well. It's hard to imagine that you wouldn't be if you're living in Pebble Beach! But did you really have to out me as a former attorney? I think it says everything that I was willing to say in the bio that I have appeared in public as a costumed superhero but not that I used to be an attorney.

    Aug 05, 2010
  • Cate, I really appreciate your story and the hard work you did to keep this important organization going - and maybe now, even thriving. best, Patricia Burbank

    Aug 07, 2010
  • Go Cate! What an amazing journey! Congratulations on your hard work, faith in people, and pursuit of the high road. I'm proud to know you... wanna do lunch? ... Annie Burke

    Aug 09, 2010
  • Anonymous

    Thanks for sharing your story and inspiring me. Would you be willing to share your 4-pager or the elements included in it? I think I should do something similar.

    Aug 10, 2010
  • Anonymous

    Inspiring story, with a perfectly fit headline. Thank you for having the courage to share this story and to press on.

    Jun 08, 2011
  • Anonymous

    It seems to me that the longer-term plan for stability was an essential factor. Desperation does not sell--but a good reputation (for the ED and the organization)--plus a realistic plan apparently did sell.

    Aug 09, 2011
  • Great story! I had a similar situation many years ago but sadly the organization did not survive. My board of directors simply refused to accept the reality of no money coming in and only proposed (but never acted on) raising money through house parties (yes, house parties with other board members, no less). I had offered to work part-time, thus reducing their financial responsibility to me by half becaused I believed in the work of the organization. I would carry a pager (no cell phones in those days) while I worked flex-time for someone else so that I could meet appointments as the Executive Director. I met with potential funders but since Board members were too busy to attend, funders backed off - in fact one funder told me, "I like you and would give you money in a heartbeat but your board shows no signs of interest in keeping the organization going and this is not enough for me to invest in." I warned the Board President but to no avail. By year's end, With heavy heart, I organized the closing of what should have been the gem in the organization's long history and paid our two part-time employees before meeting with the treasurer who had the audacity to question whether she was authorized to sign my paycheck! I still talk with one of the employees who lives in the area and in recalling those events, we think on how it symbolizes some of our saddest days in nonprofit work.

    Aug 18, 2011
  • Anonymous

    This is a wonderful story, and congratulations. And I have a fly-in-the-ointment question: what is an organization with a $1.5 million annual budget doing without any development staff? I'm glad--and impressed!--that you managed to rescue yourselves, but honestly, it seems to me like a tremendous strategic development oversight that with that kind of budget, you never bothered to bring someone under the roof to focus on fundraising full time. Honestly, I'm boggled.

    Apr 18, 2012
  • Congratulations on weathering the storm! Stephanie, DC non-profit executive

    Apr 19, 2012
  • GREAT story! And all the steps taken were so right-on! I too know Cate, and aside from her intelligence and honesty, she is a talented and diligent leader, who wouldn't lead a board astray if her life depended on it. I'm so happy to see that she has once again proved her talent and value, and that organization is lucky to have her!

    As a long-time non-profit exec, I say GREAT story, GREAT outcome, GREAT leader!

    Aug 23, 2016

Leave a comment

Fill this field in if you want to post a name a user login

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <small> <sup> <sub> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd> <h1> <h2> <h3> <h4> <img> <br> <br/> <p> <div> <span> <b> <i> <pre> <img> <u><strike>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.