Where did the name "Blue Avocado" come from? Well, we wish we had a better story than the true one, but here’s the scoop: Before we launched the magazine, we did focus groups around the country testing two other possible names. But the focus groups split down the middle on gender lines in terms of preference. And we came to feel that the names we were testing were too descriptive and old-fashioned, and we decided to go somewhere new millenium and memorable. We started testing "Blue Avocado" separately and found it had a fresh, irreverent, fun feeling to it and people liked and remembered it. But then we needed a story. We reverse-engineered some "lore" . . . about how blue avocados were sacred to the ancient Maya and the seeds were lost for generations . . . you get the gist. But people started believing it and asking us where they could get seeds! The only thing we can now say (with tongue in cheek) is that blue avocados are found wherever people have hope in their hearts, and guacamole on their chips.
This issue we’re pleased to have a Board Cafe article on getting rid of deadwood board members, a Finance & Strategy column about why you should look at the budget less often, a Washington Nonprofit Insight column on where to find the new faith-based money, and a sector-switcher tells us her First Person Nonprofit story. As always, our heartfelt thanks to Blue Avocado’s 50,000 subscribers and our dozens of donor/members . . . and to everyone who posts their comments to articles, and passes along articles for others to read or reprint. Don’t forget you can write to us directly at email@example.com. –Jan Masaoka