Give your used eyeglasses to poor kids! Ship your old shoes to Africa! Send blankets to earthquake victims! At last, a group of Africans has turned the tables on heart-rending international relief causes with a new one of their own: sending used radiators from Africa to people in Norway who are suffering from frostbite.
This tongue-in-cheek, beautifully produced music video makes viewers question the effectiveness of aid efforts to developing countries, and reminds us how such campaigns can reinforce the stereotypes of Africa and elsewhere — despite the catchy music.
Now, where is my old semi-broken electric space heater? I think I’ll send it to Norway — and feel great about myself all day!