Every field generates jargon, which has the usefulness of shortcutting complex ideas for conversational purposes, and the bad effect of making word fads into subtle screens used to identify "in" groups and "out" groups.
In the nonprofit sector, jargon tends to swirl most in the philanthropic-consultant industrial complex . . . here are three we’ve heard recently that are worth thinking about:
* Mouse-click activism, formerly armchair activism, and sometimes Facebook activism. It seems that this term began with the "click to donate" sites such as the HungerSite (which went from nonprofit to for-profit, by the way), and others thatÂ …Â "A common critique of mouseclick activism is that people they are doing something when it often has little more effect than playing a videogame," as one blog put it.Â
* Greenwashing: A companyÂ
* Diversity pimp: