Blue Avocado is a popular online magazine that provides community-led nonprofits with practical, tactical tips and tools. Our readers come to us looking for concrete insights and that can include connecting them with trusted resources and vendors.
We invite you to connect with our large, growing audience of nonprofit decision-makers by joining us as an advertiser.
Annually, our website receives over 1 million page views and our bimonthly newsletter is emailed to more than 44,000 passionate readers, as demonstrated by the 30% open rate and 20% click-through rate. Ultimately, our target audience is the staff and volunteers of community nonprofits: approximately 5 million people.
Advertising Packages
Community Champion ($2,500):
- Fixed home page 728×90 leaderboard positioning for two months (Approximately 134,000 total page views)
- Newsletter 728×90 leaderboard positioning in one newsletter (Approximately 41,000 recipients)
- Fixed tile on various pages throughout the website for two months (300 pixels wide, height up to 400 pixels) (Approximately 134,000 page views)
Community Advocate ($1,000):
- 35% rotated home page 728×90 leaderboard positioning for two months (Approximately 47,000 total page views)
- Fixed tile on various pages throughout the website for two months (300 pixels wide, height up to 400 pixels) (Approximately 134,000 page views)
Community Ally ($500):
- Fixed tile on various pages throughout the website for two months (300 pixels wide, height up to 400 pixels) (Approximately 134,000 page views)
Sustaining Member Discounts:
- Community Champion and Advocate advertisers committing to six-month partnerships will enjoy a 10% discount and also receive the ability to propose one article for inclusion in the Blue Avocado newsletter (No sales pitches—must be educational in nature; approximately 41,000 recipients).
- Advertisers committing to one-year partnerships will enjoy a 25% discount and also receive the ability to propose two articles for inclusion in the Blue Avocado newsletter (No sales pitches—must be educational in nature; approximately 41,000 recipients). In addition they will receive one dedicated email to the same mailing list promoting one of their articles.
Contact Us: Advertising on Blue Avocado is a great way to connect with our audience of tens of thousands of community leaders. Join us by contacting advertising@blueavocado.org today!