You are browsing: Derrick Feldmann
NextGen Nexus: Moving Beyond Awareness
So many causes ask me the same question: How do we build awareness about our issue among young Americans? In the conversations that follow, I often help nonprofits refine their thinking to focus on an even more important consideration: …
NextGen Nexus: Election Year Messages Nonprofits Can Use
As national elections drawn near, many are looking at data and wondering: what will it take to get Generation Z (Gen Z), young Americans born after 1996 just after the Millennials, into the voting booth? Research indicates they’re as excited to …
NextGen Nexus: Empowerment as the Key to Engaging Youth
I recently had the chance to lead new research on generational messaging related to voting. Our big takeaway: empowerment is key to participation, plus it also influences giving and other key types of engagement nonprofits seek from younger generations …
NextGen Nexus: A Peek Inside the Millennial Mind
What if you could have a young person sit in front of your board and authentically share their viewpoint about your social issue and cause? What would they say, and how can you learn from it to better engage the next generation of …
NextGen Nexus: How to Build an Engagement Pathway for Millennials
What do Millenials view as “social change” and, more importantly, do they believe any of the actions they take—from giving or volunteering, to voting and activism—make more of an impact than others? More importantly, how can you use this information to …
NextGen Nexus: The New Face of Philanthropy, Courtesy of Young America
I am often warning nonprofits looking to engage young people against putting too much emphasis on giving and social media. Research I have led has shown—and continues to show—that while your next generation of supporters donate and use social media to …
Three Things We Know About Engaging Millennials in Your Cause
I’ve studied how millennials engage with nonprofits and social causes for more than 10 years—a decade in which young leaders have revolutionized cause engagement. The way young America today approaches injustices is unlike that of their parents’ genera …
