97, 98 , 99 . . . Editor notes issue #99

Amazingly, this is the 99th issue of Blue Avocado. Hurrah! It's an honor to produce something that so many people enjoy . . . we can hardly believe there are 64,000 of you subscribers!

The most common question we get: where did the name come from? So as we approach our 100th issue, we'd like to tell you.

A long long time ago in 2008, we (the Blue Avocado Steering Committee and me) came up with two potential names for this new online magazine. We asked focus groups around the country to weigh in on them. Most of the focus groups split 50/50.

When this data was presented to the Steering Committee, I expected them to pick one of them. Instead, they said (very insightfully) that these results indicated that neither name was very good. We all wanted something that would stand out from the crowd. After a couple of hours of brainstorming and pondering, when Nelson Layag of CompassPoint suddenly shouted, "Blue Avocado!" it just felt right.

Then we retrofitted a "lore" . . . that blue avocados were a sacred fruit of the Maya, lost in the Conquest. But a few seeds were hidden . . . you get the idea. But too many people believed us and sent notes asking for seeds! So now you all know the true, odd story.

Blue Avocado is its own true, odd story of course, and one aspect of the nonprofit sector we celebrate is all of our true, odd stories. How does a group of people running around the forest become a tribe? By sitting around the campfire and telling our stories to one another.

But as you know, blue avocados don't grow on trees. We need your financial help. We're like public television: free to watch, but we ask for your support. In our next issue, we'd like to thank everyone who makes a donation from $5 to $5,000 . . . and we'll publish as many of your anniversary messages as we can as well. Please consider joining our tribe by donating here and sending your message here.

* In this issue we have a First Person Nonprofit story by a consultant-turned ED who learns why consultants never fail, a comprehensive guide to the legal and accounting aspects of auctions, a Board Member's Guide to Nonprofit Overhead, and to lighten things up, a great piece by our humor columnist Vu Le. Enjoy! -- Jan Masaoka

Comments (5)

  • This is SO good! So full of interesting, fresh info and so much fun to read. It's just wonderful!

    Sep 09, 2014
  • Congrats Jan...as I have said numerous times this is the best newsletter
    ever.
    Let me assure you I get tons of newsletters and yours is always the first one I read completely
    through.
    --Janis Bremis
    Sep 10, 2014
  • Congratulations, Jan: As a Centennial Issue gift to Blue Avocado the 64,000 of us should recruit at least one new subscriber each! I just forwarded #99 to a non-profit board member with a suggestion to subscribe immediately. She has just signed in...you now have 64,001! I am looking forward to read Blue Avocado issue # 100! Cheers! Yezdyar

    Sep 10, 2014
  • Thank you so much, Yezdyar! Susan Sanow and I are about to get started on thank you notes! Jan

    Sep 14, 2014
  • Congratulations for doing a great job of providing useful information in a succinct way. --CD

    Sep 14, 2014

Leave a comment

Fill this field in if you want to post a name a user login

Filtered HTML

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <small> <sup> <sub> <cite> <blockquote> <code> <ul> <ol> <li> <dl> <dt> <dd> <h1> <h2> <h3> <h4> <img> <br> <br/> <p> <div> <span> <b> <i> <pre> <img> <u><strike>
  • Lines and paragraphs break automatically.

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
CAPTCHA
This question is for testing whether you are a human visitor and to prevent automated spam submissions.