So exactly how do you lead someone up to a $1 million ask? The director of major gifts at a large regional environmental organization agreed to tell us everything . . . as long as we didn't reveal her name or organization.
And best of all: post your questions to her in the Comments section and she'll answer them there at the end of the week!
Major gifts aren't the right strategy for every organization, but we can still appreciate how this fundraiser talks about her job:
Q: Can you walk us through a major gift ask?
A: Well, here's an example. We sent our board members a list of new members, and one of them knew one of the people on the list, although not very well at all. But he knew that this person had a large capacity to give. So he sent that person an email saying