In Part 1 of this two-article series, we discussed some of the ways in which strategic planning processes have served nonprofits poorly. One key reason is that strategic planning is the primary organizational change process that nonprofits know about, that boards are comfortable with, and that funders will fund. In this article we give some alternatives, in part because it's helpful just to have choices when facing organizational decisions.
Strategic planning -- when done appropriately for your organization -- can be exactly the right tool for the job. But too often strategic planning is undertaken for reasons that would be better served by other methods: "engaging" the board, "getting everyone on the same page," getting buy-in from stakeholders, and so forth. And sometimes when boards are unhappy with their executive director, the one thing they and their executive can agree to is to undertake strategic planning.
Different processes are better for different types of decisions and challenges. Here are some tips to strengthen any process well as some specific alternative planning processes.
Focus on the questions that need answers
Begin a planning process by asking this: What are the four or five questions to which we must have unambiguous answers by . . .